Marketing Essentials

Section 2: The Global Marketplace

After You Read Online Action

Key Terms and Concepts

1. Possible answers include an unstable economy, change in the political party, or a more drastic political change such as a coup or a civil war.
2. If roads are bad, bridges in disrepair, electricity and phones unreliable, a foreign company that can replace, repair, or create a new infrastructure could prosper.
3. learning about and then acting according to a different language and symbol system, holidays and religious observances, and social and business etiquette

Academic Skills

4. It should cost $16 in Detroit; 20 ÷ 1.25 = $16
5. Students might explain to the class whether their translations are word-for-word or if rewarding was necessary, and why.