Marketing Essentials

Chapter 4: Global Analysis

A Matter of Ethics Online Action

Sweatshops
The disparity in the prices of similar products and services is a well-established phenomenon. It is a symptom of the problem of sweatshop labor, which is often used in the manufacture of clothing. Shirts and shoes can be made under harsh factory conditions and sold for much less than the products offered by factories that limit work hours, have more comfortable working conditions, and pay employees higher wages.

Activity
Examine the forces driving this phenomenon - why did sweatshops ever arise in the first place, and in what ways were consumers involved in keeping them open? What are some of the ways in which both people and businesses have worked to eliminate this problem? Have any of them been successful?

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