Marketing Essentials

Chapter 4: Global Analysis

Self-Checks

1
What is the balance of trade?
A)International trade
B)An absolute advantage
C)The difference in value between imports and exports
D)The amount of imports in value
2
Which organization regulates trade in North America?
A)The E.U.
B)The WTO
C)NAFTA
D)All of the above
3
What is a multinational company?
A)A large company whose staff comes from different countries
B)A large company that does business in different countries
C)A company that exports a lot
D)A joint venture between a U.S. company and a foreign company
4
What is customization?
A)It is what companies have to do to adapt to foreign markets
B)A form of foreign direct investment
C)It is the creation of products or promotions for specific geographical areas
D)None of the above
5
The E.U. is
A)The European Unification Treaty
B)The Economic Unit
C)The European Union
D)A foreign currency
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