Marketing Essentials

BusinessWeek Videos

Selling History
From medicine to snacks, Madison Avenue is using the past as a selling point in the present. Advertisers resurrect iconic images and slogans to use brand history to sell products.

Selling History video


Marketing Messages
Pop-up stores, online games, event marketing are just some of the new marketing tools that help marketers stay one step ahead of consumers fatigued by the barrage of traditional advertising.

Marketing Messages video


Super Bowl, Super Ads
Advertisers spent close to $3,000,000 for 30 seconds of airtime during the 2008 Super Bowl. Here are some of the ads for that game and analysis from an advertising expert about their messages.

Super Bowl, Super Ads video


Inside Innovation
More companies are promoting innovation to boost the bottom
line—and please customers. Here is BusinessWeek's list of the Most Innovative Companies.

Inside Innovation video

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