Marketing Essentials

Unit 2: Economics

Analyze the Ad Online Action

Activity: Find two ads for foreign products. You can choose ads in a foreign language as well. (Hint: you can find those in foreign magazines, newspapers, or on the Internet). Write a brief description of the ads you selected (include what product they promote). Do these ads use the fact that the product is form abroad as part of the promotional message? How and why is this done?

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