Marketing Essentials

Unit 2: Economics

Marketing Internship Outlines

Report Outline
Prepare a written report and a computer presentation. Use a word processing program to prepare a double spaced report and presentation software for your oral presentation. Arrange your written report and computer-generated presentation around the following outline:

1. Introduction
1. Purpose of the report
2. Background on countries and competitors
2. Environmental Scan of Countries
1. Political factors
2. Economic factors
3. Socio-cultural factors
4. Technological factors
3. Competitive Analysis
1. Competitors' strengths and weakness
2. Opportunities and threats from environmental scan
4. Recommendations
1. Countries' rankings and rationale
2. Method of market entry
3. Suggestions for the four Ps of the Marketing Mix
1. Products
2. Pricing
3. Promotion
4. Place
5. Bibliography
6. Appendix - include sample marketing materials