Marketing Essentials

Chapter 4: Global Analysis

Figures Online Action

Figure 4.1

NAFTA
Review your textbook section that explains trade agreements in general and NAFTA in particular. Research the topic on the Internet or at your local library to find out more details.

Activity
Prepare a short report that answers the following questions: What is the North American Free Trade Agreement (NAFTA)? When did it take effect, and why is it significant?

Marketing Overseas
Your coffee company is considering marketing its products, from coffee beans to mugs to chocolates and candies-in various foreign countries.

Activity
What are some of the considerations you will have to take into account when planning your marketing materials?