Marketing EssentialsChapter 4:
Global AnalysisMarket Tech Online ActionWireless Internet Access
You are the CEO of a chain of coffee shops with locations primarily in the United States. Your firm has recently opened its first location in London, where wireless Internet access is fairly expensive for consumers. Activity
In your U.S. stores, you provide free wireless access to customers who make a minimum purchase. You are considering extending this offer to your London store – which would make it the first in the area to offer such a service. What might be the consequences – both positive and negative – of such a move?  | 
