Marketing Essentials

Chapter 4: Global Analysis

Case Study Online Action

Outsourcing
Outsourcing of jobs to workers in foreign countries has become a controversial issue in recent years. Using the Internet and the library, research the issue by reading articles in recent news magazines and newspapers.

Activity
What are the prevailing arguments against the outsourcing of jobs, and how are they answered by the companies that use outsourcing? What is your opinion on the balance of pros and cons - and what are some possible solutions to the dilemma?

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