Marketing Essentials

Section 1: Distribution

After You Read Online Action

Key Terms and Concepts

1. The term that describes the path a product takes from producer to final user is Channel of distribution.
2. Intermediaries link producers to the final users of a product.
3. The two main types of distribution channels are direct and indirect.

Academic Skills

4. The cost to the distributor is $3,375 per item. The retailer will pay $4,725 per item.
5. Intermediaries
   1. Agent Intermediaries
      1. Independent Manufacturer's Representative
   2. Merchant Intermediaries
      1. Wholesalers
         1. Rack Jobbers
         2. Drop Shippers
      2. Retailers
         1. Stores
         2. Direct Mail Operations