Marketing Essentials

Unit 7: Distribution

Marketing Internship Outlines

Report Outline
Prepare a written proposal and a computer presentation. Use a word-processing program to prepare your written proposal and presentation software for your oral presentation. Arrange your written report and computer-generated presentation around the following outline:

1. Introduction
1. Client's main problem
2. Purpose of the proposal
2. Background on Consumer GPS technology
1. Historical perspective
2. Markets
1. size (total sales)
2. future growth estimates
3. Current Trends
3. Situation analysis for Consumer GPS products
1. Products
2. Pricing
3. Distribution
4. Promotion
5. Competitors
6. Strategic findings
4. Recommendations
1. Target market(s)
2. Products & prices
3. Distribution Plan
1. Channel members included (if any)
2. Costs involved
3. Intensity level
4. Rationale for plan
5. Bibliography
6. Appendix (optional)
1. Organization chart for sales and marketing departments
2. Sample promotional materials
3. Sample Web site home page and site map