Marketing Essentials

Chapter 21: Channels of Distribution

Self-Checks

1
What is a channel of distribution?
A)A manufacturer
B)A retailer
C)The way a product gets from the manufacturer to the consumer
D)The way a product is sold to a retailer
2
Examples of channel members are
A)Intermediaries
B)Wholesalers
C)Rack jobbers
D)All of the above
3
E-retailers
A)Sell products indirectly
B)Sell over the Internet
C)Are manufacturers
D)Are brokers
4
What is Selective distribution?
A)It involves only one intermediary
B)Occurs when the manufacturer sells directly to the customer
C)Happens when intermediaries are chosen because they will maintain the product’s image
D)Happens when a product is distributed to all available outlets
5
If the distribution of a product involves one or intermediaries, this is called
A)Direct distribution
B)Indirect distribution
C)Exclusive distribution
D)None of the above
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