Figures Online Action

Chapter 21: Channels of Distribution

Figure 21.1

Plan Distribution
You represent a company which manufactures luxury bedding items such as blankets, pillows and sheet sets.

Activity
Research similar businesses at a local mall and online. Describe some of the distribution channels you might try to build for your company. Write a short report.

Figure 21.2

Comparing Distribution Channels
Research the automobile parts business on the Internet and suppose that your company manufactures brake pads for cars and trucks. Describe how each of the four industrial distribution channels described in the figure would work for your product.

Activity
Describe how each of the four industrial distribution channels described in the figure would work for your product.