Marketing EssentialsChapter 21:
Channels of DistributionNet Marketing Online ActionOnline Purchases, Online Products
As the Internet continues to penetrate everyday life, companies are constantly looking for new ways to profit from it. Traditional e-commerce, in which someone purchases an item online and has it delivered to them either by mail or private carrier such as UPS, has been enormously successful. Now businesses are seeking out ways to eliminate the physical delivery channel entirely, creating products that can be delivered electronically the instant the purchase is made. Activity
List and explain your answers to the following questions: Can you think of any examples of such products? Have any of them been successful?  | 
