Marketing Essentials

Chapter 21: Channels of Distribution

Global Market Online Action

Beyond Mainstream
As marketing director for a large produce firm, you are given the task of getting your product – fresh fruits and vegetables – into new markets. During a brainstorming session, someone raises the point that none of your products are distributed to ethnic restaurants and grocery stores.

Activity
How might you work to get your products into those new outlets? What are some strategies you might form? Draft an answer to these questions so you will be prepared to discuss the topic at your company’s next brainstorming session.