Marketing Essentials

Section 2: Artistic Design

After You Read Online Action

Key Terms and Concepts

1. Selecting the merchandise is important because that will determine the theme and all other elements of the display.
2. The four types of displays are: 1) one-item display, 2) similar-products displays, 3) related-merchandise display, and 4) cross-mix display.
3. The focal point is important because it is the area that directs your eyes to focus on the merchandise presented in the display.

Academic Skills

4. 7 percent; $17,000,000, 000 ÷ $240,000,000,000 = 0.07 = 7percent
5. Students' sketches and annotations should demonstrate an understanding of point-of-purchase displays.