Marketing Essentials

Unit 6: Promotion

Marketing Internship Outlines

Report Outline
Prepare a written proposal and a computer presentation. Use a word-processing program to prepare your written proposal and presentation software for your oral presentation. Arrange your written report and computer-generated presentation around the following outline:

1. Introduction
1. Client's main problem
2. Purpose of the proposal (objectives)
2. Background
1. Situation analysis
2. Strategic findings
3. Competitive assessment
4. SWOT Analysis
3. Recommendations
1. Promotional plan
2. Rationale for media selected
4. Timeline - Work Plan
5. Bibliography
6. Appendix
1. Sample promotional materials
2. Calendar of suggested activities