Marketing Essentials

Unit 6: Promotion

Analyze the Ad Online Action

Activity: Browse through magazines and select a few ads that you think are particularly engaging. Write a brief description of the ads you selected and explain for each one why you think the ad grabbed your attention. Hint: Your analysis will gain depth if you consider what other ways each ad could have promoted the product or service. Try to think about why the specific graphics or slogans were chosen over other possibilities.