Marketing EssentialsUnit 6:
PromotionPortfolio Outlines and RubricsPresentation and Evaluation Rubric
Present your ideas in a written report and oral presentation accompanied by computer presentation software. You should have at least one slide in your computer presentation for each key topic found in the written report. Your oral and accompanying computer presentation will be presented to your client, POGO. You will be evaluated on your presentation skills, including: - Knowledge of the client - its needs, target market, and the service it provides
- Accurate analysis of situation (competitive assessment and SWOT analysis)
- Appropriateness of recommendations and work plan
- Ability to communicate clearly in written and oral formats
- Creativity seen in recommendations and sample promotional materials
- Evidence that research was conducted to support information in the proposal
- Organization and continuity of presentation
- Enthusiasm
- Voice quality
- Eye contact
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