Marketing EssentialsChapter 18:
Visual Merchandising and DisplayCase Study Online ActionElectronic Registries
When couples get engaged, one of the first–and most fun–things they get to do is register for gifts. At many stores, this involves picking up an electronic bar code scanner from the customer service desk, then walking around the store scanning the bar codes of everything they would like to have. Activity
Write a short report that answers the following question: Why is this a good design idea, from both the customer’s and the store’s perspectives?  | 
