Marketing Essentials

Chapter 18: Visual Merchandising and Display

Self-Checks

1
What is visual merchandising?
A)The use of physical elements to project an image to customers
B)TV advertising
C)Print advertising
D)None of the above
2
What are triadic colors?
A)Pastels colors
B)Analogous colors
C)Three colors equally spaced on the color wheel
D)Adjacent colors
3
What is a product display that is close to the cashier’s desk called?
A)A focal point
B)A point-of -purchase display
C)A kiosk
D)A fixture
4
Why is a focal point important in displays?
A)It helps keep the eye moving up and over the merchandise
B)It creates a focus
C)It keeps a display from being too busy
D)All of the above
5
What are the distinct spaces of a typical store?
A)Selling space, customer space, personnel space, and storage space
B)Interior displays, outdoor displays, and marquee
C)Fixtures, POPs, and kiosks
D)None of the above
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