Marketing Essentials

Chapter 18: Visual Merchandising and Display

Figures Online Action

Figure 18.1

Store Displays
Think back to your last visit to a retail store.

Activity
Answer the following questions: Which interior displays stand out in your mind? Why?

Figure 18.2

Advertising and Color
Think about some products that you purchase on a regular basis.

Activity
Write a short report that answers the following questions: What colors are featured prominently in their packaging? How is that color scheme tied to the way they are merchandized within the store?