Marketing Essentials

Section 1: Display Features

After You Read Online Action

Key Terms and Concepts

1. Displays are considered a form of visual merchandising responsible for attracting customers' attention, because they are creating a desire for a product, and helping enhance sales.
2. Visual merchandising encompasses all the visual artistic elements of the selling environment. Display relates only to those visual and artistic elements that present the product to a target group of customers.
3. The four elements of visual merchandising include: 1) storefront; 2) store layout; 3) store interior; 4) interior displays.

Academic Skills

4. $259,645 ÷ 1,602 = $162.08 per square foot
5. Answers will vary for each type of display.