Marketing Essentials

Chapter 17: Promotional Concepts and Strategies

Global Market Online Action

Marketing a Book Abroad
You are the head of a small publishing company, Travel Grotto, and you are getting ready to launch a travel guide to New York City. You have already got a marketing plan for the U.S. in place.

Activity
Write a short report that outlines strategies and answers to the following question: How might you market this book to the international audience?