Figures Online Action

Chapter 17: Promotional Concepts and Strategies

Figure 17.1

Promoting a Bookstore Chain
Imagine that you are the regional manager for a small chain of bookstores.

Activity
Research the bookstore business on the Internet, at your public library, and by visiting or calling a few small bookstores. Write a short report and answers the following question: What are some ways you might apply the five elements of the promotional mix to your business?

Figure 17.2

Writing a News Release
The small publisher, Travel Grotto, is getting ready to launch its New York travel guide, New York Minutes: Seeing the Big Apple on Pennies a Day. The book will hit shelves one week from today.

Activity
Using the six elements of a news release described in the example, write a news release announcing the publication of the book.