Marketing Essentials

Chapter 17: Promotional Concepts and Strategies

Case Study Online Action

Financial Marketing
Shopping for financial services ought to be easy. After all, you are only looking at the numbers, right? Whichever bank offer is the best deal is the one you will take. In theory that is how it should be, but marketing plays to human nature, making it more complex.

Activity
Write a short report that answers the following question: What are some ways marketers get individuals to make decisions about financial purchases based on emotion over the numbers?