Marketing Essentials

Section 2: Social Responsibilities and Ethics

After You Read Online Action

Key Terms and Concepts

1. flextime, telecommuting, extended family leave, on-site child care, health insurance, paid vacation and sick time
2. They provide information to consumers, employ self-censorship by establishing ethical practices, and respond to consumer concerns with new products and company initiatives.
3. support a local sports team, hold food and blood drives, promote and support after-school programs, donate supplies to local schools

Academic Skills

4. Pie charts are useful for showing how a whole is organized into parts. A bar graph is useful for comparing related quantities. A line graph is useful for showing change over time. A line graph would be most useful in this situation.
5. Reports should demonstrate an understanding of legal and ethical product advertising issues. Encourage students to choose a product that interests them and focus on it. Stress that they should credit the sources they consult.