Marketing EssentialsUnit 3:
Business and SocietyPortfolio Outlines and RubricsPresentation and Evaluation Rubric
Present your ideas in a written report and oral presentation accompanied by computer presentation software. You should have at least one slide in your computer presentation for each key topic found in the written report. Your oral and accompanying computer presentation will be shown to management. You will be evaluated on your presentation skills, including: - Knowledge of the Ad Council - its purpose and criteria for public service advertising
- Rationale for selection of beneficiary and topic for proposal
- Cleary defined purpose, objectives, and method for evaluation of the plan
- Detailed description of the plan, including its organization and timelines, as well as its benefits to the beneficiary
- Creativity as evidenced in the sample ads to support the plan
- Evidence that research was conducted to support decisions made
- Organization and continuity of presentation
- Enthusiasm
- Voice quality
- Eye contact
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