Marketing Essentials

Unit 3: Business and Society

Marketing Internship Outlines

Report Outline
Prepare a written report and a computer presentation. Use a word-processing program to prepare a double-spaced report and presentation software for your oral presentation. Arrange your written report and computer-generated presentation around the following outline:

1. Background on Beneficiary
1. Mission and purpose
2. Current needs
3. Rationale for selection
4. Appropriateness for Ad Council
2. Topic Selected
1. Description of issue
2. Rationale for selection
3. Appropriateness for Ad Council
3. The Plan
1. Purpose and objectives
2. Detailed description
3. Benefits to beneficiary
4. Timelines & organizational details
5. Criteria for evaluation of the plan
4. Bibliography
5. Appendix - include sample marketing materials