Marketing Essentials

Chapter 6: Legal and Ethical Issues

Market Tech Online Action

Price Adjustments
A few years ago, soda vending machines began shipping with built-in thermometers. Although consumers were not largely aware of it, these machines were able to adjust their own pricing - charging more for drinks on a hot day, less on cool days.

Activity
What are the ethical implications of this? Is this an example of fair market pricing, or an unethical use of circumstances? Write a short report that explains your answers and opinions.