Marketing Essentials

Chapter 6: Legal and Ethical Issues

Case Study Online Action

Reducing Consumption and Waste
It is not just big manufacturing industries that worry about consumption and waste - smaller businesses can make an impact, too.

Activity
As manager of a local bagel store, Jake's Bagel Shop, what are some tangible steps you can take to reduce consumption and waste at your store? How can you accomplish these goals without negatively affecting the consumer's experience? Prepare a list of suggestions. Make sure you include how-to details. Present your ideas to your class.