Marketing Essentials

Chapter 6: Legal and Ethical Issues

A Matter of Ethics Online Action

Marketing to Children
Out of fast food, dangerous sports, and video games rated "'M' for mature," choose the product or activity you feel most strongly should not be marketed to children.

Activity
Using the Internet, find at least one example where that very product or activity is, in fact, targeted toward that audience. Note the details of how the product is marketed. If possible, print out the example.