Marketing Essentials

Chapter 6: Legal and Ethical Issues

Figures Online Action

Figure 6.1

The "Do Not Call" List
In March 2003, the Federal Trade Commission announced its planned rollout of the National Do Not Call Registry, which is a list of telephone numbers that telemarketers are forbidden to call.

Activity
Using the Internet, research the National Do Not Call Registry; what are some of the forces that prompted it to come about? How successful has it been? What has the reaction been from companies that engage in telemarketing? Prepare a ten-minute presentation that offers answers and opinions about this topic.