Marketing Essentials

Section 1: Government and Laws

After You Read Online Action

Key Terms and Concepts

1. Answers may include: It requires that unsolicited e-mails include a way for recipients to indicate that they do not want to be part of any future mass mailings. It also states that senders of spam can no longer conceal their identities.
2. It regulates the labeling and safety of foods, drugs, and cosmetics sold in the U.S.; approves new products and reviews existing products in these areas; and responds to petitions for action by marketing and consumer groups.
3. The three bureaus include the Bureau of Consumer Protection, the Bureau of Competition, and Bureau of Economics.

Academic Skills

4. Assuming there is no compound interest, the annual interest rate is 8%; 1.5% per month X 12 months
5. Answers will depend on the current status of this legislation. Students might visit the USDA Web site to check this answer.