Marketing Essentials

Chapter 3: Political and Economic Analysis

Net Marketing Online Action

Legal Film Downloads
ClickStar is one of many film download services which allow consumers to legally purchase motion picture downloads. Others, such as iTunes and Amazon Unbox, also offer competitive prices for downloads.

Activity
What are some of the advantages and disadvantages that may concern consumers about downloading films as opposed to watching them in a theater or on DVD? Write a short essay to present your answers.

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