Marketing Essentials

Chapter 3: Political and Economic Analysis

Global Market Online Action

Steering the Economy
The Chinese economy has enjoyed dramatic growth for some time, prompting fears of the inevitable slowdown. If that slowdown is too sudden, it can have disastrous economic effects, not just on China but also on nations that sell goods to China.

Activity
Using the four-step business cycle as a model, what are some ways the Chinese government can slow things down so that a recession, if and when it arrives, is as painless and non-destructive as possible?

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