Marketing Essentials

Chapter 3: Political and Economic Analysis

Figures Online Action

Figure 3.1

Pie Chart
Consider your typical weekday. List everything you routinely do. Add activities that are not part of the routine and group them in a category called "other."

Activity
Using the same method that is used to compile the Gross Domestic Product, represent your day with a pie chart. The GDP represents the output of the country; your output, for instance, might include two hours of homework, one hour of goofing off, one hour of musical instrument practice, and so on. Total up everything you do in one day (the hours should add up to 24) and calculate the percentages. Think of it as your Gross Personal Product.

Figure 3.2

Protecting a Company in a Downturn
Imagine you own a business. You have been keeping an eye on the economy, and from all of your data and research, it appears that economic activity is beginning to taper off. If a recession is on its way, what are some things you might do to safeguard your company?

Activity
Prepare a ten-minute presentation that lists and explains your strategies.

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