Marketing Essentials

Chapter 20: Print Advertisements

Market Tech Online Action

Flat-Panel Displays
Television is not the only technology being used to bring interactive advertising messages into the shopping experience. LCD and plasma displays, thin enough to hang on a wall, are popping up in retail stores, offering colorful messages that change based on the time of day.

Activity
Find a store in your community that uses these flat-panel displays. How effective do you think they are? What are some of the messages they convey?

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