Marketing EssentialsChapter 20:
Print AdvertisementsCase Study Online ActionFinding a Good Fit
You are the publisher of a small music magazine. As you work to increase your revenue, you consider the kinds of business that could use ads in your magazine for their own targeted advertising. What kinds of companies should you go after? What companies would be well served by having readers of a music magazine see their ad? Activity
Write a short report that lists and explains your recommendations. |