Marketing Essentials

Section 1: What Is Selling?

After You Read Online Action

Key Terms and Concepts

1. In personal selling, there is two-way communication between the buyer and the seller.
2. A sample answer might read: Basic feature: it takes photos. Physical feature: red-eye reduction. Extended feature: warranty.
3. Factors might include: experience with the product and company, how often the item is purchased, amount of information necessary to make a wise buying decision, importance of purchase to the customer, and perceived risk involved in the purchase.

Academic Skills

4. $10; $100,000 divided by 10,000 = $10
5. Accept all reports that show an understanding of the Do Not Call registry.