Marketing Essentials

Unit 5: Selling

Marketing Internship Outlines

Report Outline
Prepare an introduction and written script to accompany a Web-based sales presentation. Use a word processing program to prepare a double spaced introduction and script, as well as presentation software for the Web-based sales presentation and your oral presentation to the client. Arrange your written report and computer-generated presentations around the following outline:

1. Introduction
1. Background
1. LidRock's current success
2. Purpose of this proposal
2. Prospects
1. Rationale for prospects selected
2. Suggested content for CDs or DVDs for each prospect
2. Script for Web-based sales presentation
1. Approach
2. Needs determined
3. Product presentation
4. Overcoming objections
5. Closing the sale
6. Suggestion selling
1. On-going partnership
2. Other related promotions
7. Follow-up
3. Client Presentation
1. Introduction - review purpose and goals
2. Explain how to conduct a Web-based sales presentation
3. Offer suggestions for training retail counterpersons to ensure success
4. Bibliography
5. Appendix