Marketing EssentialsUnit 5:
SellingPortfolio Outlines and RubricsPresentation and Evaluation Rubric
Present your ideas in a written report and oral presentation accompanied by computer presentation software. You should have at least one slide in your computer presentation for each key topic found in the written report. Your oral and accompanying computer presentation will be presented to your client, LidRock. You will be evaluated on your presentation skills, including: - Knowledge of the LidRock company and its new promotional medium
- Appropriateness of prospects identified for this program and suggested CDs for each lead
- Command of selling techniques required for the approach, determining needs, product presentation, overcoming objections, closing the sale, suggestion selling, and follow-up
- Creativity with regard to suggestions for retail counterpersons in the sale of soft drinks with lid tops used as cases for mini CDs & DVDs
- Quality and professional appearance of the Web-based presentation
- Use of appropriate computer generated slides for oral presentation to client
- Evidence that research was conducted to support information in sales presentation
- Organization and continuity of presentation
- Enthusiasm
- Voice quality
- Eye contact
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