Marketing EssentialsChapter 12:
Preparing for the SaleA Matter of Ethics Online ActionComing Clean
You sell used cars. A customer is looking at a truck that your company recently acquired, and he appears to be ready to purchase it. It comes to your attention that the customer does a lot of traveling for his job, frequently through a lot of snow-and you know for a fact that this truck does not handle well in the snow. Activity
Explain your answers to following questions: Do you try to discourage him from purchasing the truck? Why, or why not? |