Marketing Essentials

Chapter 12: Preparing for the Sale

A Matter of Ethics Online Action

Coming Clean
You sell used cars. A customer is looking at a truck that your company recently acquired, and he appears to be ready to purchase it. It comes to your attention that the customer does a lot of traveling for his job, frequently through a lot of snow-and you know for a fact that this truck does not handle well in the snow.

Activity
Explain your answers to following questions: Do you try to discourage him from purchasing the truck? Why, or why not?

Glencoe Online Learning CenterMarketing HomeProduct InfoSite MapContact Us

The McGraw-Hill CompaniesGlencoe