Marketing Essentials

Chapter 12: Preparing for the Sale

Market Tech Online Action

Landing Leads
You have been given the task of handling your company's presence at an upcoming trade show. Your manager has asked you to come up with creative ways to find as many new leads as possible.

Activity
What would you do? And how would you use technology tools to increase both the number and quality of leads you receive? Prepare a short report for your manager to answer these questions.