Marketing Essentials

Section 2: Computer Technology and Marketing

After You Read Online Action

Key Terms and Concepts

1. Four examples are: point-of-sale systems, integrated marketing software, interactive touch-screen computers, and interactive TV.
2. Five common uses include the World Wide Web, electronic mail, information retrieval, intranets and extranets, and electronic commerce.
3. Three important procedures to follow are: back up files regularly, install anti-virus software, and install a firewall.

Academic Skills

4. United States: 185.9 ÷ 290.34 = 64%;
   Australia: 13.05 ÷ 19.73 = 66%;
   Japan: 77.95 ÷ 127.21 = 61%;
   China: 95.8 ÷ 1,280 = 7%
5. Papers should show evidence of research as well as an understanding of the advantages and disadvantages of interactive TV.