Marketing Essentials

Chapter 9: Technology Applications for Marketing

Self-Checks

1
What are desktop publishing programs?
A)Spreadsheet programs
B)ISPs
C)Database programs
D)Adobe InDesign and QuarkXPress
2
www refers to
A)An association of web page editors
B)Hypertext Markup Language
C)World Wide Web
D)The Internet
3
What does a spreadsheet program allow a user to do?
A)A multimedia presentation
B)Organize, Calculate, and analyze numerical data
C)Create and edit text documents
D)None of the above
4
ERP and CRM are examples of
A)Hypertext Language Markup
B)Internet service providers
C)Marketing software
D)Uniform Resources Locators
5
What is an ISP?
A)A URL
B)HTML
C)A firewall to protect your computer
D)A Internet way to access the Internet
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