Marketing EssentialsChapter 9:
Technology Applications for MarketingCase Study Online ActionInternet Radio
Imagine that you have decided to turn your love for music into a career by starting your own Internet radio station. You have written your business plan, raised your start-up capital, purchased your domain. You are on the air! Activity
Prepare a short report that explains how you will deal with the following challenges: How do you go about getting people to listen to you? Assuming that money for marketing is tight, what are some ways to bring listeners to your new station?  | 
