Marketing Essentials

Unit 4: Skills for Marketing

Portfolio Outlines and Rubrics

Presentation and Evaluation Rubric
Present your ideas in a written report and oral presentation accompanied by computer presentation software. You should have at least one slide in your computer presentation for each key topic found in the written report. Your oral and accompanying computer presentation will be presented to our client, Cameo Creations. You will be evaluated on your presentation skills, including:

• Knowledge of issues related to international business travel
• Ability to create an effective program for training new employees
• Knowledge of marketing concepts in the development of marketing related materials to promote the program.
• Knowledge of management skills required to plan, organize, and control the newly designed program
• Evidence that research was conducted to support your plan
• Organization and continuity of presentation
• Enthusiasm
• Voice quality
• Eye contact