Marketing Essentials

Chapter 9: Technology Applications for Marketing

Global Market Online Action

One Company, Different Web Sites
Using the Web, explore the international versions of Amazon.com, found by scrolling down to the bottom of the U.S. Web site to find the link, "Our International Sites."

Activity
Select two examples and prepare a short presentation that describes the sites and answers the following questions: What are the key differences among the sites? Why do you think the sites are different?