Marketing Essentials

Chapter 9: Technology Applications for Marketing

Figures Online Action

Figure 9.1

Internet Retailing
Visit an e-commerce Web site such as Amazon.com and find a product you would like to purchase. While looking at the page for that item, count the number of other products that are being offered on that page.

Activity
Answer the following questions: What do the products have in common? Why are they appearing on that page?